I'm rhys, the conceptual crumb comb, social media maven slavin' away pavin' yellow brick roads to new fandangled narnia-esque innovation havens. I'm an SEO witch bitchin' the tits off of catfish that are downing wisdom water like they have a death wish..
Contact me @ TWITTER or LINKEDIN
Rhys Isterix
I try to stop being crap & get awesome smart-ass abs in just 7 days! (or not)
So, today i officially started my 7 day ab workout. Last night i made the video above as a wee intro. Over the next 7 days i’ll be doing 4 days of intense-ish exercises (3 days resting muscles), cutting out the sugar in my tea and all kinds of stupid things to make me more boring. BUT BORING IS WORTH IT!
BECAUSE YOU’RE WORTH IT!
Like hannah i have done the ole “before shot” and will follow up with an after shot to see what a difference i have made. I want to look like i’m smuggling potatoes under my t-shirt. That’s what we’re going for!
Anyway, here is today’s workout that i just completed. If you have any good suggestions then send them this way, i need all the help i can get!
- 3 x 20: v-situps (30 sec rest br)
- 5 x 20 secs: bicycle situps (10 sec rest br)
- 8 x 20 secs: oblique situps/stretches (10 sec rest br)
- 20: sitting russian twists with 6KG medicine ball
- 20: russian twist situps with 6KG medicine ball
- 2 x 2mins: leg raises (30 sec rest br)
- 2 x 30: standing oblique reaches with 6KG medicine ball (30 each side)
- 20: 2 point plank (10 each side)
- 2 minute stationary plank
- 20: downward facing situps on swiss ball
- 20: jack-knife’s on swiss ball
- 5 minutes of arm crossover situps
- 2 minutes of leg raises
- 20: sitting russian twists, legs off ground, no weight
- 10: situps on swiss ball with 6KG medicine ball behind head
Now, i don’t think that’s a lot, but we’ll see :) I actually think i have a slow metabolism so i’m swimming upstream but still determined to get there!
Check back in 7 days.
Oh… and check out Hannah’s original post: stop the pooch
![thedailywhat:
Controversial Marketing Campaign of the Day: United Colors of Benetton revealed its latest controversy-baiting ad campaign this week.
A poster series, entitled “the UNHATE project,” designed by the firm’s “research communication center” Fabrica, invites “the leaders and citizens of the world to combat the ‘culture of hatred’.”
The statement continues:
These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.
The campaign doubles as the first initiative of The UNHATE Foundation, which was founded by Alessandro Benetton “to contribute to the creation of a new culture of tolerance.”
[c|r.]](http://25.media.tumblr.com/tumblr_lurhuwFuWO1qzpwi0o1_400.jpg)
Controversial Marketing Campaign of the Day: United Colors of Benetton revealed its latest controversy-baiting ad campaign this week.
A poster series, entitled “the UNHATE project,” designed by the firm’s “research communication center” Fabrica, invites “the leaders and citizens of the world to combat the ‘culture of hatred’.”
The statement continues:
These are symbolic images of reconciliation - with a touch of ironic hope and constructive provocation - to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.
The campaign doubles as the first initiative of The UNHATE Foundation, which was founded by Alessandro Benetton “to contribute to the creation of a new culture of tolerance.”
[c|r.]
Tumblr just put up this site warning people about the dangers of PROTECT-IP Act and the Stop Online Piracy Act (SOPA). Read up, kids. This is important.
Your morning homework: Read this letter from AOL, eBay, Google, Facebook, LinkedIn, Mozilla, Twitter, Yahoo!, & Zynga. Then visit Tumblr’s page and take action.
Damn Straight
Iconic
Reading the Steve Jobs book I was struck by Steve Jobs’ consistent use of iconic imagery and music. Even to the point of minimizing the actual product. His marketing approach was to infuse the very emotional essence and spirit of the product rather than than it’s features. He sold aspirational human emotions as unlocked by the experience of beautifully designed products. As Jony Ive said the product should defer to us. From the very first starkly iconic Macintosh commercial to the fun and joyful introduction of the original iPod, the unifying principal was that icons, symbols speak to the human heart more than any whiz bang technology features. We must remember always that all our innovations should be in service and deeply rooted in the best aspects of our collective human spirit.
Here is the iconic “Hey Mama” iPod commercial that Apple used to introduce the iPod. It also was the first time for many that they were introduced to the now iconic Black Eyed Peas. Watching it I imagined Steve Jobs watching it back when it was originally produced and nodding with a knowingly wise smile across his face. I imagine him envisioning millions of people looking up to watch it for the first time on television and beginning to involuntarily twitch and move their heads, feet and bodies to the rhythm. In those silhouettes we could project our very selves, wearing this new jewelry of the purest white, feeding our souls with a vibrant beat that made us feel so alive with joy and happiness. We couldn’t even see the iPod yet and yet we knew right there and then that it would be ours. And our lives have been lyrical and full of rhythm since. As we dance to our music now, let’s all give a knowing nod and wink to that man who gave us so much of his soul and stirred us to move again.
The Foursquare Icon Design Change
Icon-olution
As mentioned in a previous post about the evolution of our iphone app, one of the great things about working at a start up is the ability to iterate and the speed at which you can do this. As we strive to improve our product, we wanted to make sure we had an icon that reflected the current state of our brand.
To achieve this, we made a few subtle changes to the icon as opposed to a big change. This didn’t feel like the appropriate time to do a complete revolution; an evolution felt more apt.
You’ll notice we’ve rounded and softened the edges to better align with other illustrative elements you find in our app such as badges and icons. We’ve replaced the purple ball with a green ball, as purple no longer lives in our color palette elsewhere in the app or site. Green is one of our primary colors and we wanted that represented here. We’ve also gone back to a less perfectly parallel trail of the ball (which also makes our iconic check mark) to inject a more playful feel into the icon while still maintaining our clean edges and lines.
(note: I was not the original designer of this icon and this current evolution is the result of several talented designers on our team)
Management caring deeply about their company’s products and using them every day is almost always a prerequisite of making great products. Facebook CEO Mark Zuckerberg really does use Facebook all day. Twitter CEO Dick Costolo tweeted at least 30 times just yesterday. At the other extreme, I…
